Where I’m coming from……
Cindy Carothers, coach to women entrepreneurs and founder of MakeYourMarketingPayOff.com, teaches business marketing skills to create the life you’ll love.
The “Issue” of Marketing:
Reality looks something like this:
- A sustainable business requires paying customers.
- Attracting customers requires actually “doing” some marketing.
- For you to keep doing it, marketing must be enjoyable—or you’ll avoid it.
- My job is to help you see how it can be FUN and easy to do–so you’ll do it.
As an engineer and an MBA, I “get” the mechanics and the theory. As a fellow business owner, with so many hats to wear, I know it’s tempting to focus on activities you’re personally comfortable with.
By blending YOU into the mix, we make marketing comfortable. It’s easier to attract new clients, expand existing accounts, and encourage referrals naturally. It’s not about gritting your teeth; it’s about using your innate strengths to secure the biggest possible payoff.
Starting out, it was hard for me to find information I needed and sort it into a usable resource. It’s all out there, but I was wandering in circles collecting random bits and blaming the size of the job for the lack of progress. In truth, I was avoiding tasks that felt intimidating. Once I learned to account for my own style and personality, each successive step fell into a more productive path. We don’t have to do more endless research to find our answers—we have most of them already or they are readily accessible.
We just have to let good instinct—the drive that set us on this journey in the first place—take over. Together we’ll find what’s getting in the way and then craft your own marketing success program to reach goals uniquely yours.
I invite you to get started with these 5 Quick Starter Tips Making Marketing More Fun To Get More Done. You’ll also receive weekly ideas to help you ENJOY marketing your business.
Click here for FREE Starter Tips